Commercial · J. Wray
Poolside book launch
Two digital displays that made a new book the centerpiece of an outdoor night launch.
COMMERCIAL
The client
J. Wray
The challenge
The launch was held outdoors at a hotel pool, at night. There were no walls for signage, and printed banners would disappear in the dark. The book needed to be the first thing guests saw from anywhere around the pool.
The solution
We set up two freestanding digital poster displays on either side of the pool fountain in the afternoon. Through the evening, both screens rotated between the book cover and a QR code.
The result
After dark, the lit screens became the focal point of the venue, and their reflection in the pool doubled the book cover across the water. Guests could scan the QR code straight from the screens, and the author had a striking backdrop for photos.
- Client
- J. Wray
- Category
- Commercial
- Services
- Two digital poster displays
Content playback
Daytime setup before guests arrived - Technology
- Freestanding digital poster displays
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